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In this digital age, with more and more people having access to the internet, netizens have resorted to blogging in order to express themselves. It’s not something to be surprised about because of its scope and flexibility. Until now, not every state in the planet has exercised its jurisdiction over the World Wide Web and enacted laws to limit it. And since the internet can be accessed by just anyone, you’re quite sure that your self-expressions might make sense into your vast audience.

Be that as it may, blogging has evolved from its mere function of self-expression to a fundamental marketing tool for businesses and a practical opportunity for freelance writers to earn some money. If you’ll take a closer look into the picture, you’ll get to see that blogging is really an effective way to make your business known and to increase revenue. However, not all blogs get to do what they’re supposed to. As a matter of fact, a lot of them fall short because of the mistakes that bloggers fail to acknowledge. To prevent this from happening to your blog, make sure that you avoid these blogging mistakes.

1.       No schedule on posts. Given that what you blog about is interesting, such as providing comprehensive reviews about smartphone accessories or perhaps sharing insightful philosophies that are truly worth to be deciphered, then you’re sure to garner quite a handful of readers and followers. Your audience will be looking ahead to your interesting posts recurrently. So, it’s best if you create a schedule on when you’re going to post something in your blog. It promotes a habit formation on your readers to visit your blog on a regular basis, just like in the case of the morning paper.

2.       A dull “About Me” page. Other bloggers may take this page for granted, not knowing that it’s there for a bigger purpose. Writing a considerable amount of information for yourself practically makes your page more likely to come up in search engines. Also, some readers are particular with the blogger himself. If he manages to showcase himself according to the readers’ liking, more often than not, they will become a follower.

3.       Lacking interaction with your readers. Human nature dictates that we feel more comfortable in the company of friends and those who get to address us personally, and this is no different in the case of blogging. This is the reason why you have to avoid the usage of generic and impersonal words that seem to speak to the public in general. Let’s say, if you’re marketing tablet accessories, make it appear that you yourself are genuinely intrigued with the product, not just for the purpose of letting your prospective buyers know that you have that kind of item. Furthermore, know your target audience, and address them in a personal approach. This will give them an instant sense of connection with you and the blog itself.

4.       Not understanding the essence of the network. That is why it’s called a “network”; points should be organized and interconnected, similar to a spider web. It is essential to build links with other blogs. Just like in real life, the more friends you have, the more connections you’ll garner. The easiest way to do this is through blog commenting. You can leave a link towards your own blog on the comment that you’ll be posting. This will probably take a considerable amount of time, though.

5.       No to plagiarism. Last but definitely not the least, you have to come up with an original content, though this is quite unfeasible unless you yourself are doing a field work to acquire the first-hand information you need to come up with your own article. If you’re going to find some inspiration over the internet, just make sure not to copy what has already been written word per word. Obtain the gist of the article and come up with your own version. It’s imperative that you incorporate your opinion or write your version in a different angle so as not to be culpable of plagiarism.

Now that you have read the common blogging mistakes, this is the best time to get rid of them—if you are still exercising any. Remember, your audience are capable of exhibiting interest or the otherwise to whatever they see. So, it’s best to get their attention with your sensibility and creativity, together with avoiding these common mistakes.




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    Nick Selvig

    Nick is a man full of risks. He enjoys a challenge every now and then which is why even if it isn't his chosen profession, he takes it all in.